After the releasing of the slimmer edition people saw that the previously known logo of PlayStation was not available on the market and a new logo took its place. The new logo created interest and confusion among the gamers and wanted to make sure about the happening. The new logo was enough to create some diversions as well and created some rumors too. But now as the officials have spoken about the change there is no confusion among the gamers and they have welcomed the effort.
In the slim version PlayStation 3 there was PlayStation 3 instead of having PLAYSTATION 3. All the precious versions of PS3 had this logo. All the characters of the logo had been in capital letter and they used the spider-man font. But now they are not using that logo anymore. There are logical reasons behind changing and the officials have explained the whole thing. The previous logo was too small and really tiny. As they said when PS3 was released if it was written in billboard then it would be too tiny. These are some issues that logo designing must complete. A tiny logo in a very big banner is not going to look good and these things affect the marketing of a product. If people do not like the ad then are not going to buy the product for sure. This is one of the many reasons behind the logo changing.
Then probably the most important reason behind the logo changing is probably competition and the competition is with nothing else but Microsoft Corporation’s Xbox 360. PS3 has to fight with Microsoft Corporation’s Xbox 360 in order to sustain in the business. Microsoft Corporation’s Xbox 360 is their toughest competitor. The Xbox 360 logo is two times bigger than the previous logo of PlayStation 3. In the ad people would hardly notice the previous PlayStation logo beside the big Xbox 360 logo. It was really hard to notice and that obviously had a bad impact over the marketing policy of PlayStation 3. This is the most important why they changed the logo. The new logo is larger that the previous one and people are saying that it is cooler.
They are showing some other logics and some are saying that the changing the logo refers to the reset of all the policies including the marketing policies and customer service policies while some are saying that they are going back to the roots. Then the other logic and meaning of the logo changing is that they will do everything to upgrade the product and to make it more friendly to the users.
Tags: PlayStation 3 Logo